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The New Administration: How DC Communicators are Capitalizing on Change

March 23, 2017 @ 8:00 am - 10:00 am

To register: https://www.prsa-ncc.org/new-administration-how-dc-communicators-are-capitalizing-change

With what many perceive to be an “unpredictable” Trump Administration now in power over the Executive Branch, 2017 is shaping up to be a year of nearly unprecedented, dramatic change in Washington.

While many communicators are called on to respond to these changes on behalf of their organizations, they can feel they are flying blind when it comes to change management.

This PRSA-NCC professional development event will provide tools, techniques, and theoretical knowledge that can help build your change expertise. Hear a panel of experts representing a mix of association, corporate and nonprofit sectors present case studies and strategy ideas to help you effectively plan for and navigate changes related to the new Administration’s policy and budget priorities, and the potential impact on organization reputation.

Key takeaways include:

Understanding the stages of change
Knowing the roles of communication and advocacy professionals in change strategies related to the new Administration
Tips for counseling their organizations on managing and communicating change


March 23, 2017
8:00 am - 10:00 am
Event Category:


US Navy Memorial, 701 Pennsylvania Ave NW, Washington, DC 20004, USA


[email protected]