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The Peso Model: Success Requires Communicators Now Adopt ‘Paid, Earned, Social & Organic Strategy’

October 20, 2016 @ 8:00 am - 10:00 am

This workshop will cover the PESO model – which stands for paid, earned, shared, and owned – represents going beyond just media hits and impressions when crafting a communications plan that helps a company achieve certain bottom line results.

Details

Date:
October 20, 2016
Time:
8:00 am - 10:00 am
Event Category:

Venue

US Navy Memorial Plaza, 701 Pennsylvania Ave NW, Washington, DC 20004, USA

Organizer

[email protected]