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Write More Powerfully & Strategically for Public Relations & Public Affairs Purposes in Traditional and Social Media

December 8, 2016 @ 8:00 am - 10:00 am

This intensive all-day workshop focuses on empowering your writing of PR/PA news releases and “pitch” emails/letters based on how-to and why-to guidelines and exercises that also address other PR/PA writing forms such as blogs and letters to editors.

You Learn to:

Earn a bigger PR/PA payoff from your writing
Ensure your PR/PA writing’s value for your employer or clients
Strengthen your PR/PA writing leadership

You take part in writing exercises:

Rewrite case example headline, subject line, lead/lede, quote, boilerplate, more
Share approaches for editing, proofreading, management approvals, merchandizing your contributions, and more

You take home treasure trove of how-to and why-to:

Includes “New PR/PA Writing Formulary,” time-saving writing templates, samples, advisories, more.

Topics presented:

Best principles and practices for writing more successful PR/PA communications
“Form follows function” as writing context
Word working vs. wordsmithing
What strategic writing embodies
Writing to get the action you want
Putting the BIG PICTURE in headlines, subject lines and leads
What media want to know that makes the difference for you
What readers want to know for their purposes, not yours
Being an outer-directed, not inner-directed, writer
Using current news and research to enhance your messages’ and your organization’s credibility
Pitching and alerting media with save-time templates
Role of creative copywriting in social media
Fashioning quotable, not gratuitous quotes
Ending pronoun inaccuracy and confusion
Eliminating obstructionist prepositions and other disruptive verbiage
Un-hyping hyperbole
Why the 5W’s make even more sense today
Why the subject/verb/action connection wins the readability race
Trends and issues affecting PR/PA conduct (e.g., digital transformation, authenticity, communication integration)
Getting approvals for your writing before and as you write
Focusing writing time to increase productivity
AP Stylebook essentials
Becoming a proactive writer even as you react
Excelling at writing without being told or asked
Writing better Twitter, Facebook and LinkedIn entries


December 8, 2016
8:00 am - 10:00 am
Event Category:


Ogilvy Washington, 1111 19th St NW, Floor 3, Washington, DC 20036, Washington, DC 20036


[email protected]