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# Facebook to Take in 10 Percent of All U.S. Ad Spending in 2018
- URL: https://capitolcommunicator.com/facebook-to-take-in-10-percent-of-all-advertising-in-2018/
- Published: 2018-01-11T16:25:17.000Z
- Updated: 2022-03-17T13:09:20.000Z
- Author: Capitol Communicator
- Tags: Advertising, Marketing, Insights, #wp-top-center-sponsored, #Import 2026-10-08 18:49

**Facebook’s growing dominance of digital is already well-known**; this year it will account for 23.0% total US digital ad spending. But it will also hit a new height in 2018, taking in $1 of every $10 spent on all advertising— digital and nondigital combined, reports eMarketer, which added that “Facebook’s US ad revenues (forecast by eMarketer to reach $21.57 billion this year) will be twice the amount spent on newspaper advertising ($10.74 billion) and nearly as much as advertisers will spend on the entire print category ($23.12 billion). In 2019 Facebook will zoom ahead, accounting for 11.3% of all US ad spending, compared with 10.0% for print.

“Meanwhile, Twitter and Snapchat will reach parity in US ad revenues.

“eMarketer expects Snapchat to pull in $1.18 billion in US ad revenues this year, vs. $1.16 billion for Twitter. Although Snapchat’s user base is growing more slowly than expected, it will still see ad revenue growth this year, thanks to improved measurement capabilities and a growing embrace of ad targeting tools.

“Twitter, on the other hand, is not growing: Its ad revenues are expected to drop by 4.5% in 2018\. Despite its push into video programming, Twitter will continue to eke out only marginal gains in usage, making for revenue challenges as well.”

To read the full story, click [here](https://www.emarketer.com/content/social-media-will-hit-major-milestones-in-both-ad-revenues-and-usage-in-2018?mkt%5Ftok=eyJpIjoiWm1SbU5UWTRabVV3WVRFeSIsInQiOiJabERPeVA4RjJlWmlXeTRKRkRWbWp4VlRyV2I4WitoeW1EY0pEdDVPVkppTkROaE82dWkrNExwUERCeEdPSnlKSkhyVTJ4NnZUNlpUZnpRUlVHdW9heUhiZXB5YWRiYjJkZ1JhMmVvN21zc0pSMzh2b1crTjgydXJhcjgrY0tzZSJ9&ref=capitolcommunicator.com).