fbpx

Home » Facebook Taking Ad Dollars from Digital Competitors

Meta is pulling the plug on podcasts just a year after their launch on Facebook.

Facebook Taking Ad Dollars from Digital Competitors

by | Mar 13, 2017

Digital advertising is eating away at traditional advertising budgets but now that online has become the largest media category, there’s a new trend taking hold – digital stealing share from digital, reports Media Life Magazine.

The most notable example, continued the report, “is Facebook, which has become a huge force in local advertising and is wooing ad dollars from fellow digital competitors. That’s according to a new report from Borrell Associates, the local ad tracking firm in Williamsburg, Virginia. It says 69 percent of dollars spent on Facebook advertising last year were local, accounting for 7 percent of total local advertising. And those numbers will rise.”

Gordon Borrell, CEO of Borrell Associates, talked to Media Life about what makes the site so appealing to local advertisers, how much it stands to grow, and why Facebook could stay relevant for years to come and you can read the interview here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *


Sponsors

Brand Creep

Total Immersion

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE