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# Facebook’s Ad Technology Allows “Scams, Fake News and Foreign Interference to Slip Through the Cracks”, States One Media Report
- URL: https://capitolcommunicator.com/facebooks-ad-technology-allows-scams-fake-news-and-foreign-interference-to-slip-through-the-cracks-states-one-report/
- Published: 2017-10-31T12:44:26.000Z
- Updated: 2021-10-11T16:11:51.000Z
- Author: Capitol Communicator
- Tags: Advertising, Insights, #wp-top-center-sponsored, #Import 2026-10-08 18:48

**Facebook says 126 million people may have seen Russian content** aimed at influencing Americans, [reports West Virginia Public Broadcasting](http://wvpublic.org/post/facebooks-advertising-tools-complicate-efforts-stop-russian-interference?ref=capitolcommunicator.com), which added that lawmakers on Capitol Hill “want to weed out Russian operatives and extremist propaganda from Facebook.

“But savvy marketers — people who’ve used Facebook’s advertising platform since its inception — say that social media giant will find it hard to banish nefarious actors because its technology is designed to be wide open and simple to use.

“Unlike traditional ad buying, Facebook’s ad platform is self-service and automated, says Marty Weintraub, a marketing executive with the firm Aimclear. All an advertiser needs is a valid email address and a credit card. Facebook’s ad targeting software does the rest.

“Advertisers have flocked to it because it works. Facebook’s done a great job of building “psychographic data” — not just facts about you that you offer up (like your birthday), but things you don’t say and your behavior reveals anyway (like your wedding anniversary, income level, if you own a home or play tennis). And this sophisticated targeting has been critical to Facebook’s success. Last year, the platform raked in nearly $27 billion in ad revenue

“But several marketers say that Facebook’s cutting edge technology also allows scams, fake news and foreign interference to slip through the cracks, and seamlessly go viral.”