Fenton Communications released a “People & Identity Style Guide” that “explores language connected to how people identify and examines how their identities are shaped by their environment, their positions in the world, and by historical and current forms of oppression. It was created in consultation with trusted progressive resources and colleagues with lived experience who do this work every day.”
According to the agency, you can use this guide to:
Inform how you talk about your work in the progressive communications space, your organization’s/client’s initiatives/campaigns and the impact we wish to see in the world.
Interrogate the language you use when talking about people, communities and systems impacted by historical and current forms of oppression.
- Stay updated on the evolution of language in social justice work to continue the effort of centering people’s humanity and lived experiences through an asset-based framework.
Fenton acknowledges “that we are still learning, but we are committed to the learning and the doing. That said, consider this guide just that – a guide – as it will remain a living document to be reviewed and updated over time.
“When in doubt, we encourage communicators to take a people-first approach by deferring to the communities’ or individuals’ preferred language.”
The agency is headquartered in New York with offices in Los Angeles, San Francisco and Washington, D.C.
You can download the guide here.