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Home » Finding Spokespeople Interested in Collaboration as well as Compensation is Key to Social Media Success, Nate Houghteling, Co-Founder and Executive Producer at Portal A, to Tell MAC Summit, October 22-23

Capitol Communicator reports that one of the keys to successfully motivating those on social media is to find a spokesperson interested in both collaboration and compensation, states Nate Houghteling, co-founder and Executive Producer at Portal A, at the MAC Summit

Finding Spokespeople Interested in Collaboration as well as Compensation is Key to Social Media Success, Nate Houghteling, Co-Founder and Executive Producer at Portal A, to Tell MAC Summit, October 22-23

by | Oct 20, 2020

One of the keys to successfully motivating those on social media is to find a spokesperson that is interested in collaboration as well as compensation, Nate Houghteling, co-founder and Executive Producer at Portal A, will tell attendees at the MAC Summit, October 22-23.

Speaking at the two-day online event for those in marketing, advertising and public relations, Houghteling will say that younger audiences want to feel that those appearing in a campaign really care, so marketers have to choose their partners wisely.  In addition,  social media allows marketers to find an individual who has a built-in audience that they can bring to your client or brand.  Ultimately, he will stress that the goal is to have a partnership relationship, not just an endorsement.

In addition, because social media is constantly changing, Houghteling says marketers should be ambitious, explore options and see what’s possible.

Houghteling’s firm is an award-winning content agency with offices in San Francisco and Los Angeles that creates breakthrough original and branded entertainment, from large-scale film productions to premium branded content, celebrity-led shows and channels, and experimental, boundary-pushing originals.

Houghteling is responsible for Portal A’s slate of original projects, overseeing its series in development at emerging platforms like YouTube Originals, and Quibi; as well as its partnerships with celebrity talent, such as Stephen Curry, Adam Rippon and others.

Portal A works with top global brands such as Clorox, YouTube, Amazon, Google, Lyft, and Lenovo and develops original series and films for streaming networks. Portal A’s work has been viewed over a billion times and was named Digiday’s Best Video Agency in 2019 and Content Agency in 2018.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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