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# Firm Behind Las Vegas Slogan “What Happens Here, Stays Here” to Lead Branding for New MGM National Harbor Resort
- URL: https://capitolcommunicator.com/firm-behind-las-vegas-slogan-what-happens-here-stays-here-to-lead-branding-for-new-mgm-national-harbor-resort/
- Published: 2015-07-29T12:45:37.000Z
- Updated: 2015-07-29T12:45:37.000Z
- Author: Guest Columnist
- Tags: Communications, #Import 2026-10-08 18:46

**The firm behind the Las Vegas slogan “What Happens Here, Stays Here”** has been brought in to lead branding strategy for the yet-to-open MGM National Harbor, a $1.3 billion resort at National Harbor in Prince George’s County, Maryland, reports[ Washington Business Journal](http://www.bizjournals.com/washington/breaking%5Fground/2015/07/firm-behind-iconic-las-vegas-slogan-tapped-for-mgm.html?ref=capitolcommunicator.com).

The WBJ report stated that “MGM Resorts International has tapped D.C.-based R&R Resources+, a certified minority-owned business, and Las Vegas-based R&R Partners to lead brand development and marketing efforts for MGM National Harbor. R&R Resources+, led by former Nevada Rep. Steven Horsford, will focus on diversity marketing, corporate social responsibility, workforce strategy, public relations and social media. The Las Vegas-based R&R Partners, MGM’s media agency of record, will help to craft a travel and tourism marketing blueprint for the mega resort overlooking the Potomac River.”