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# Five Ways to Recharge Your Brand in 2017
- URL: https://capitolcommunicator.com/five-ways-to-recharge-your-brand-in-2017/
- Published: 2016-12-17T20:07:17.000Z
- Updated: 2016-12-20T21:04:48.000Z
- Author: Guest Columnist
- Tags: News, #wp-bottom-left-sponsored, #Import 2026-10-08 18:47

*By Aaron Moore,* [*Orange Element*](http://www.orange-element.com/?ref=capitolcommunicator.com)

1\. **Refresh your identity.**  
When was the last time you paid any attention to your company’s identity? Refreshing, expanding or even rebuilding your identity system to connect with your customers and employees can have a tremendous impact on morale, new revenue and renewed interest. Think of it as a New Year’s resolution.

2\. **Consider adding a new channel.**  
Are you fully integrated? Consider putting together digital campaigns to capture user data and improve how you connect with your followers. Or complement a social media strategy with designing something that your customers will really enjoy receiving in the mail or at an event you host.

3\. **Make a video.**  
The stats are convincing. Video will improve click-through and conversion rates, engagement boosts and purchasing decisions. Consumption continues to rise 100% every year and a third of all online activity is spent watching video. The value is tremendous and can really complement a multi-channel strategy. It’s nearly as important as having a website and can be a lot of fun to create.

4\. **Partner with a local non-profit organization.**  
Get your employees together and give back. Because we should all be doing a little more to help in our communities. And you’ll have a nice blog post to share and drive more awareness towards your local non-profit.

5\. **Celebrate something.**  
Use an upcoming company milestone, new hire, new service or new employee to create something unique. Design a commemorative piece or put together an email campaign to let your customers know you are excited about what’s ahead.

*Aaron Moore is founder and CEO of Orange Element, a full-service creative agency headquartered in Baltimore that creates, clarifies and promotes brands. Orange Element is a Capitol Communicator sponsor.*