No other American city celebrates spring’s arrival like Washington, DC. The lure of the National Cherry Blossom Festival make DC a bucket-list getaway. Destination DC, the destination’s marketing office, is primed to help visitors with travel-planning tools on washington.org: itineraries, maps and an events calendar. The District’s springtime offerings will be broadcast on a multi-platform marketing campaign targeting audiences in the New York City and Philadelphia metro areas. In addition to traditional advertising in outlets such as The New Yorker, NYtimes.com and Philadelphia Magazine. On March 10, Destination DC will remind commuters of DC’s proximity by gifting morning coffees at a branded pop-up inside New York’s Penn Station.
The Museum of the Bible, scheduled to open later this year in D.C., selected JDA Worldwide as its advertising agency of record. According to a release, JDA and its subsidiaries have offices across the country, including Atlanta, Indianapolis, Colorado Springs, Traverse City and Grand Rapids, and represents many national brands, including Farm Rich, SeaPak, Bleacher Report, the ARK Encounter, Mainstreet, Focus on the Family and Hillsdale College. Museum of the Bible, continued the release, is an innovative, global, educational institution whose purpose is to invite all people to engage with the Bible. In November 2017, Museum of the Bible, which aims to be the most technologically advanced museum in the world, will open its 430,000-square-foot nonprofit museum just three blocks from the U.S. Capitol in Washington, D.C. “We are excited to have JDA join our efforts to tell the world about this highly anticipated museum opening in a hub for world-class museums and the heart of the nation’s capital,” said Steven Bickley, Vice President of Marketing for Museum of the Bible. “Their depth of experience and reputation for excellence will serve us well as the museum invites all people to engage with the best-selling book of all time.”
(Photo by Fred Dunn.)