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# Fox News Channel Drops “Fair & Balanced” Slogan
- URL: https://capitolcommunicator.com/fox-news-channel-drops-fair-balanced-slogan/
- Published: 2017-06-15T14:39:47.000Z
- Updated: 2017-06-20T20:06:39.000Z
- Author: Capitol Communicator
- Tags: News, #Import 2026-10-08 18:48

**Fox News Channel dropped its longtime “Fair & Balanced” slogan**, states [Adweek](http://www.adweek.com/tvnewser/report-fox-news-drops-fair-balanced-slogan/332322?ref=capitolcommunicator.com), which added that New York Magazine’s **Gabe Sherman** reported “the decision was made last August by Fox News co-president **Jack Abernethy**, because the phrase had “been mocked.”

“Other taglines over the years have included: “We Report, You Decide,” as well as “The Most Powerful Name in News.””

This decision to drop “Fair & Balanced”, continued the Adweek report, comes across as another way of the network separating itself from the legacy of the late Fox News CEO **Roger Ailes**, who created the slogan when he launched the network in 1996.