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# FTC cracks down on deceptive AI claims and schemes
- URL: https://capitolcommunicator.com/ftc-cracks-down-on-deceptive-ai-claims-and-schemes/
- Published: 2024-09-25T17:41:21.000Z
- Updated: 2024-09-25T17:41:21.000Z
- Author: Capitol Communicator
- Tags: Marketing, Technology, #wp-top-center-sponsored, #Import 2026-10-08 18:54

**The Federal Trade Commission is taking action against multiple companies** that have relied on artificial intelligence as a way to supercharge deceptive or unfair conduct that harms consumers, as part of its new law enforcement sweep called Operation AI Comply.

One of the companies is Delaware-based [Rytr](https://rytr.me/?ref=capitolcommunicator.com). According to the FTC, since April 2021, “Rytr has marketed and sold an AI “writing assistant” service for a number of uses, one of which was specifically “Testimonial & Review” generation. Paid subscribers could generate an unlimited number of detailed consumer reviews based on very limited and generic input.

[“According to the FTC’s complaint](https://u7061146.ct.sendgrid.net/ls/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC-2BNu1-2BdeguRUrratMklgTjwfw-2FzXnoDF9eGVPMTRZtKv0klHsGsySIdQiHBxa-2BRwnlP6gejUYe-2BCVvW7FOAD69Y-3Dk0Z7%5Fd26Eb7EIAowZIc2fLDWWgyuKsMrWvPyHMJuM-2FMjXPMP8j4d-2BCmqs-2BtgnwZZAEgFjZJlxOIv38UxwAhyzf1jFhYM0FHdD9zD5FpPy8mb2I-2FpB0QAYKspr3Pk22UxpLWShdB8YyF4ZISK4yoxidk4mw3ahOryvudpFDQfXzvWjch9rp-2FL0xdtPoOkG5t5LzDD3KsYuQBOpogOuOZ7l2ysFnibsCBOJY38WpBlSUsalmYdx8sqPwpYChUG6uxXPdJlPX2Y1OWSUyU2xP-2FrB8hHJYXYw8RFBEG0NX-2Br4HwYZDGgbAijRfgyHv6emXYZ4AUkYhoKVxHBtx-2BrOePc1xLGhL2SnmIJlaNpXtEOINVXQ5D4umQZGqUllAEXprW2goJt2&ref=capitolcommunicator.com), Rytr’s service generated detailed reviews that contained specific, often material details that had no relation to the user’s input, and these reviews almost certainly would be false for the users who copied them and published them online. In many cases, subscribers’ AI-generated reviews featured information that would deceive potential consumers who were using the reviews to make purchasing decisions. The complaint further alleges that at least some of Rytr’s subscribers used the service to produce hundreds, and in some cases tens of thousands, of reviews potentially containing false information.

The complaint charges Rytr with violating the FTC Act by providing subscribers with the means to generate false and deceptive written content for consumer reviews. The complaint also alleges that Rytr engaged in an unfair business practice by offering a service that is likely to pollute the marketplace with a glut of fake reviews that would harm both consumers and honest competitors.

The proposed order settling the Commission’s complaint is designed to prevent Rytr from engaging in similar illegal conduct in the future. It would bar the company from advertising, promoting, marketing, or selling any service dedicated to – or promoted as – generating consumer reviews or testimonials.

More [here](https://www.ftc.gov/news-events/news/press-releases/2024/09/ftc-announces-crackdown-deceptive-ai-claims-schemes?ref=capitolcommunicator.com).