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# Gallery 64 campaign by Design Army
- URL: https://capitolcommunicator.com/gallery-64-campaign-by-design-army/
- Published: 2023-03-06T19:14:08.000Z
- Updated: 2023-03-07T19:10:25.000Z
- Author: Capitol Communicator
- Tags: Agency, Design, #wp-top-right-sponsored, #Import 2026-10-08 18:53

[**Design Army**](https://designarmy.com/?ref=capitolcommunicator.com)**‘s** Gallery 64 campaign for [**Lowe**](https://lowe-re.com/?ref=capitolcommunicator.com) breaks the mold for real estate branding by focusing on art rather than price or location. [**Gallery 64**](https://www.gallery64dc.com/?ref=capitolcommunicator.com) offers a unique living experience as it shares a courtyard with the [**Rubell Museum of Contemporary Art**](https://rubellmuseum.org/dc?ref=capitolcommunicator.com).[](https://www.gallery64dc.com/?ref=capitolcommunicator.com)inspiring a curated and artful approach to the brand. The property name, which is also the street address (64 H ST SE), references the pivotal year of 1964, a time of cultural change, artistic explosion, and new interpretations of creativity.

Design Army’s branding approach for Gallery 64 is diverse and expressive, with many variations of the number 64 representing different aspects of art. The brand visuals are concepted as modern pop-art with primary yet polished colors and controlled graphic volume based on application. The results speak for themselves, with Gallery 64 becoming the hottest ticket in town. During pre-leasing, the brand’s Instagram gained an average of 200 organic followers per month, and at opening, Gallery 64 signed over 22 units in just two months, often with a waitlist for tours. Lowe got an impressive creative outcome by giving Design Army full creative freedom.

CLIENT: LOWE  
CREATIVE AGENCY: Design Army  
Chief Creative Officer: Pum Lefebure  
Account Director: Jake Lefebure  
Executive Creative Director: Sucha Becky  
Creative Director: Mariela Hsu  
Creative Director: Heloise Condroyer  
Art Director: Christos Zafeiriadis  
Senior Designer/Animator: Jason Chae  
Animator: Yeri Choi  
Designers: ZiYi Xu, Chloe Jung, Yeri Choi, Tony Kim  
Photographer: Dean Alexander  
Stylist: Michel Onofrio  
Glam: Dale Johnson  
Food/Stylist: Sidra Forman