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# Georgetown Basketball signs marketing agreement to promote D.C. restaurant
- URL: https://capitolcommunicator.com/georgetown-basketball-signs-marketing-agreement-to-promote-d-c-restaurant/
- Published: 2023-11-21T13:30:03.000Z
- Updated: 2023-11-21T17:22:24.000Z
- Author: Capitol Communicator
- Tags: Marketing, #wp-upper-left-sponsored, #Import 2026-10-08 18:53

**The Georgetown Hoyas men’s basketball program** – “one of the historically strongest brands in college basketball – might not feature the big names of rosters past, but collective [Hoyas Rising](https://hoyasrising.com/?ref=capitolcommunicator.com) combined the strength of all 15 athletes together to coordinate a NIL deal with Washington, D.C. restaurant DIG,” reports FanNation.

The Hoyas will promote the farm-sourced, fast-casual restaurant via social media posts in exchange for compensation and food.

“We are thrilled to collaborate with Georgetown’s MBB team this season,” DIG’s marketing specialist **Megan Zilenziger** [shared](https://thehoya.com/georgetown-restaurant-dig-signs-nil-deal-with-georgetown-mens-basketball-team/?ref=capitolcommunicator.com) with the school newspaper, The Hoya. “Specializing in seasonal comfort food that’s both satisfying and nourishing, we believe this partnership is a great fit. The DIG team is eager to see how they do this season.”

The Hoyas are off to a 3-2 start to the season after an 88-83 overtime win over American University.

“Hoyas Rising is thrilled to connect DIG with our Men’s Basketball players,” **John Balkam**, director of sales and athlete engagement at Hoyas Rising [told](https://thehoya.com/georgetown-restaurant-dig-signs-nil-deal-with-georgetown-mens-basketball-team/?ref=capitolcommunicator.com) The Hoya. “Working with DIG will be a great experience for our players and we hope it will attract more businesses to invest in the NIL of Georgetown student-athletes going forward.”

FanNation is part of the Sports Illustrated Media Group.

More [here](https://www.si.com/fannation/name-image-likeness/news/georgetown-basketball-signs-all-team-nil-deal-with-d-c-restaurant-michael9?ref=capitolcommunicator.com).

IMAGE: Georgetown University