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Home » GKV selected for Maryland cannabis campaign

GKV selected for Maryland cannabis campaign

by | Jun 25, 2023

With just one week to go before Maryland’s adult-use cannabis legalization takes effect, Baltimore agency GKV announced it was selected by the Maryland Cannabis Administration to develop a multiyear public education and communications campaign.

Effective July 1, adults 21 and older can legally purchase and possess specific amounts of cannabis in Maryland. The campaign will focus on informing adults who choose to consume cannabis about safe and responsible use, the dangers of driving under the influence, and preventing youth access. It will also highlight the importance of social equity in the state’s cannabis industry, and GKV is working with the new client on “crucial social equity outreach efforts,” according to a release.

“The Maryland Cannabis Administration has placed its trust in GKV to help educate Marylanders about critical aspects related to this new law. We relish the challenge and will develop a comprehensive approach for letting Marylanders and visitors to our state know the essential information and details,” said GKV President and COO Kevin Kempske. “We also will assist with raising awareness about the MCA and its role as the authoritative regulatory source of information on this subject.”

GKV said it was selected for the cannabis outreach project due to the agency’s “vast experience” with healthcare campaigns in Maryland. GKV spearheaded the state’s COVID 19 public awareness efforts, in partnership with the Maryland Department of Health, creating the Masks on Maryland and GoVAX campaigns. Currently, GKV is supporting the Maryland Managed Care Organization Association in creating a campaign to assist with public awareness about Medicaid re-enrollment requirements following the end of the federal COVID 19 public emergency.

“We’re focused on prioritizing social equity and educating the public about safe and responsible use. The new law provides adults in Maryland with access to legal, regulated cannabis, but it’s imperative that those who choose to consume understand this is an impairing substance that requires responsible use,” said Will Tilburg, acting executive director of the Maryland Cannabis Administration.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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