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DC Ad Club hosted the American Advertising Awards-DC gala April 7 and presented its 2015 ADDY® Awards, recognizing advertising creative excellence. This annual reception and awards presentation was attended by about 350 area advertising and media professionals. The evening’s top award, Best of Show, went to GMMB for “Washington Healthplanfinder: Hospital Billz”, a television commercial for the Washington Health Benefit Exchange.

DC Ad Club received 647 entries from 88 agencies, design firms, in-house marketing departments, freelancers, interactive firms, production companies, PR firms and students. A panel of seven judges—general market and interactive—reviewed and scored the entries based on creativity, originality and creative strategy. Winning entries were honored with a total of 61 Gold ADDY® Awards, 66 Silver ADDY® Awards, and three Student ADDY® Awards; along with Best of Category, Best in Public Service, Special Judges’ Awards and Best of Show Awards.

Best of Show and the Special Judges’ Awards were determined by a consensus of the judges. Best of Category awards were given to the entries receiving the highest score in each category.

The evening’s top award, as noted, Best of Show, went to GMMB for “Washington Healthplanfinder: Hospital Billz”, a TV spot, shown above, for the Washington Health Benefit Exchange. GMMB also won Best of Broadcast for the Washington Healthplanfinder TV Campaign and Best of Public Service Award for the “Fight the Ladykiller” integrated campaign done for the Women’s Heart Alliance.

A Special Judges Award was presented to SmithGifford for “Love In My Eyes/The Pack/So Many Questions”, a poster campaign for Voyce. The Pack won Best of Collateral. And, Best of Category-Print was awarded to SmithGifford for “She’ll Remember,” a poster for Woody Boater.

Best of Category-Interactive was presented to HZDG for the Tishman-Speyer/Rockefeller Website.

Wunderman DC took home the most awards, with a total of 17 (8 Gold ADDY® Awards, 9 Silver ADDY® Awards). Other top awardees included AKQA with 15 ADDY® Awards (9 Gold and 6 Silver); Merrick Towle Communications with 11 ADDY® Awards (5 Gold and 6 Silver); SmithGifford with 11 ADDY® Awards (1 Best of Collateral, 1 Best of Print, 1 Special Judges Award, 8 Gold, and 3 Silver) and GMMB with 10 ADDY® Awards (1 Best of Show, 1 Best of Public Service, 1 Best of Broadcast, 7 Gold and 3 Silver).

The American Advertising Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation (AAF), its chapters, and districts. With 40,000 entries nationwide, the ADDY® Awards Competition is the advertising industry’s largest and most representative competition for creative excellence. Winners from the DC Ad Club ADDY® Awards will go on to compete against other winning entries from District Two, which includes New York, New Jersey, Pennsylvania, Delaware and DC.

A full list of winners is available at www.dcadclub.com.

In photo of GMMB accepting award, (Left to right: Erin Flior, AAA-DC 2015 Co-chair; Alex Gordon, Project Manager, GMMB)

Photos by Mark Van Bergh.

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