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# Google to keep third-party cookies on Chrome
- URL: https://capitolcommunicator.com/google-to-keep-third-party-cookies-on-chrome/
- Published: 2025-04-23T01:28:58.000Z
- Updated: 2025-04-23T01:28:58.000Z
- Author: Capitol Communicator
- Tags: Social Media, #wp-top-center-sponsored, #Import 2026-10-08 18:55

**Google will keep third-party cookies on Chrome and abandon**[ **its previously publicized**](https://www.adweek.com/programmatic/googles-cookie-less-future-is-probably-not-happening/?ref=capitolcommunicator.com) **plans** to introduce an opt-out mechanism that would have allowed users to choose not to be tracked by the technology, the company announced in a blog post on April 22.

According to [Adweek](https://www.adweek.com/media/google-will-keep-cookies-and-backtrack-on-its-opt-out-plans/?ref=capitolcommunicator.com), The tech giant will keep with its “current approach to offering users third-party cookie choice in Chrome,” [wrote ](https://privacysandbox.com/news/privacy-sandbox-next-steps/?ref=capitolcommunicator.com)Anthony Chavez, vice president of Privacy Sandbox, “and will not be rolling out a new standalone prompt for third-party cookies.”

Google will allow users to manage their cookie preferences in their Chrome settings, backtracking on plans it announced last July to roll out a privacy prompt enabling seamless user opt-outs.

This previous plan, states Adweek, was publicized “as part of the company’s decision to issue an indefinite pause on its yearslong plans to deprecate third-party cookies on Chrome. Prior to that move, Google had postponed its cookie phaseout multiple times since 2020.”