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# Google’s New Logo Trying to Make Company Look Friendly, States WIRED
- URL: https://capitolcommunicator.com/googles-new-logo-is-trying-to-make-the-company-look-friendly-states-wired/
- Published: 2015-09-02T12:55:57.000Z
- Updated: 2015-09-02T12:56:42.000Z
- Author: Guest Columnist
- Tags: Communications, Insights, #Import 2026-10-08 18:46

**“GOOGLE HAS BECOME so much more** than than a white webpage with a text box. We interact with Search, Maps, Android, Gmail, and a dozen other Google products, in countless ways for countless purposes. More than ever, Google is ever-present in our lives. It can be scary, especially when you remember the company knows more about us than we know about ourselves”, states [WIRED](http://www.wired.com/2015/09/googles-new-logo-trying-really-hard-look-friendly/?ref=capitolcommunicator.com).

This, continues the WIRED story, “explains Google’s new logo. The company wants you to think of it not as an all-knowing, all-powerful entity, but as a benevolent guide to this new world, one that considers humans, not machines, the most important thing.

“The bold new logo preserves the old logo’s most recognizable element—the famous blue-red-yellow-blue-green-red color sequence—but presents the company’s name in a bespoke typeface called Product Sans inspired by schoolbook letter-printing. The new wordmark will replace the one that’s appeared above the search box since 1999, but it’s much more extensible, too. Google also introduced a suite of sub-logos, like a four-color ‘G’ icon that’ll dot the Google app on phone homescreens, and a microphone icon that guides you through voice search. It’s a self-described“simple, friendly, and approachable” design.

If you have thoughts on the new Google logo, let us know.