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# Google’s total ad revenue surges in 2021’s fourth quarter
- URL: https://capitolcommunicator.com/googles-total-ad-revenue-surges-in-2021s-fourth-quarter/
- Published: 2022-02-02T14:12:31.000Z
- Updated: 2022-02-02T20:58:58.000Z
- Author: Capitol Communicator
- Tags: Advertising, Insights, Social Media, #wp-top-center-sponsored, #Import 2026-10-08 18:52

**Google’s total ad revenue surged 33% to $61.2 billion in 2021’s fourth quarter**, exceeding analysts’ consensus forecast by 4%, reports MediaPost.

The post adds that “Search advertising leapt 35% to hit $43 billion, and Google’s YouTube gained 25%, to reach $8.6 billion.

“Retail led the ad gains, with the media, travel and finance categories also seeing large increases, the company reported on Tuesday.

“YouTube’s quarterly ad dollar gain surpassed Netflix’s $7.7 billion in subscription revenue in the quarter, although Netflix’s full-year revenue of $29.8 billion still outstripped YouTube’s $28.85 billion.

“Still, YouTube’s growth (the numbers don’t include YouTube TV, YouTube Music or YouTube Premium) fell slightly short of analysts’ consensus expectation of an $8.7 billion gain.

“Now up against the formidable growth of TikTok, Google’s daily active user base remained at 15 billion at year’s end, unchanged since last July.”

More [here](https://www.mediapost.com/publications/article/370822/google-ad-revenue-surges-33-search-up-35-youtu.html?ref=capitolcommunicator.com).

PHOTO: Colorful bike in front of Googleplex in Mountain View, CA.