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# Growing Use of Mobile Devices Means Limit of Media Consumption Only Limited by Sleep
- URL: https://capitolcommunicator.com/growing-use-of-mobile-devices-means-limit-of-media-consumption-only-limited-by-sleep/
- Published: 2018-05-29T15:11:09.000Z
- Updated: 2018-05-29T15:11:09.000Z
- Author: Capitol Communicator
- Tags: Insights, #wp-top-center-sponsored, #Import 2026-10-08 18:49

**Thanks largely to the ubiquitous access of mobile devices,** the total time people spend consuming media continues to grow, and according to the head of forecasting at Publicis’ Zenith unit, will max out around total awake time [reports MediaPost](https://www.mediapost.com/publications/article/319872/get-woke-time-spent-with-media-approaching-total.html?ref=capitolcommunicator.com).

The MediaPost post also stated: ““I think we’ve got a way to go,” Zenith Head of Forecasting and Director of Global Intelligence Jonathan Barnard told *Media Daily News* during a briefing on the eve of the agency’s new Media Consumption Forecast, released today. But with new technologies — especially 5G connectivity and Internet of Things connected devices — Barnard predicts the upper limit of media consumption will only be limited by sleep.

“Currently, the average American’s non-sleeping day is about 912 minutes, according to the U.S. [Bureau of Labor Statistics](https://www.bls.gov/tus/charts/sleep.htm?ref=capitolcommunicator.com). Zenith’s new forecast estimates the average American will spend 636.6 minutes daily with media this year, or about 70% of the time we are awake. Over the next two years, Barnard forecasts we will add another 13 minutes per day consuming media.”