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# HZDG Named Agency of Record for Maryland Marketing Partnership
- URL: https://capitolcommunicator.com/hzdg-named-agency-of-record-for-maryland-marketing-partnership/
- Published: 2016-11-29T16:50:15.000Z
- Updated: 2016-11-30T13:52:55.000Z
- Author: Capitol Communicator
- Tags: Marketing, Agency, #Import 2026-10-08 18:47

**HZDG has been named agency of record for Maryland Marketing Partnership**, an entity formed earlier this year in collaboration with the State of Maryland’s Department of Commerce and private sector partners representing business and industry.

HZDG won the business after a competitive review originally involving 27 firms. The Partnership, which issued the RFP in June 2016, is responsible for the development of a brand strategy for Maryland, including marketing the state’s assets and encouraging the expansion of new and existing business in the state.

“Maryland has a great story to tell, and for the first time we are bringing together the strength of the state with our private sector partners to champion the brand message,” said **Mike Gill**, Maryland Secretary of Commerce and chairman of the Partnership. “This emphasis on promoting Maryland as the ideal place to grow a business, raise a family and enjoy an excellent quality of life will boost our economic development efforts as we compete for new jobs and investment.”

HZDG will promote the state by creating a new, unified brand positioning for Maryland as a place to live, work and grow a business. The scope of work includes creation of a comprehensive business marketing strategy and integrated marketing campaign; as well as strategic planning, creative, media and digital services.

“The work with Maryland is the type of brand challenge we live for,” said **Karen Zuckerman**, founder and chief creative officer of Rockville, MD-headquartered HZDG. “We relish the chance to fuse our homegrown pride and the boundless creativity, resourcefulness, experience and curiosity that we bring to our client engagements.”