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# HZDG’s Dormify “Style Studios” Pop Up at Montgomery Mall in Bethesda
- URL: https://capitolcommunicator.com/hzdgs-dormify-style-studios-pop-up-at-montgomery-mall-in-bethesda/
- Published: 2018-06-01T12:15:31.000Z
- Updated: 2021-02-25T20:07:16.000Z
- Author: Guest Columnist
- Tags: Agency, B to C, Design, #Import 2026-10-08 18:49

[Dormify](http://www.dormify.com/?ref=capitolcommunicator.com), the one-stop-shop for small space decorating, has just opened the doors to its first-ever national pop-up [“Style Studios”](https://www.dormify.com/pages/visit-our-showroom?ref=capitolcommunicator.com), including a location at Montgomery Mall in Bethesda, MD. Two additional Style Studios are now open in New York City and Chicago, through August.

The **Style Studios** are set up as showrooms, using actual beds, desks, and walls to mimic a small-space setup. Dormify stylists, who are current college students or recent grads, give advice to shoppers—whether they’re looking to outfit a dorm, bedroom, or apartment. The ability to physically create a total look with space constraints in mind—using affordable, stylish products and with informed peers—ensures a home-away-from-home that feels just right.

Dormify was incubated at local creative agency[**HZDG** ](http://hzdg.com/?ref=capitolcommunicator.com)in 2011\. Dormify’s custom product designs, collaborations with **American Eagle and SCAD**, and accolades from **Forbes, Cosmopolitan** and **Good Morning America**, have positioned the brand as a lifestyle powerhouse. Today, the brand serves pre-college shoppers and young professionals looking to put a stylish stamp on their first place—in addition to kids, teens, and campers.

HZDG founder and Chief Creative Officer **Karen Zuckerman** co-founded the brand with her daughter, Amanda, shortly after Amanda headed off to college. “We couldn’t find any truly stylish decor that was appropriate for the particulars of a dorm room space,” said Zuckerman. “Amanda wanted a look that reflected her taste, and we wanted quality, too. Just like we do when we work with brands, we saw a white space opportunity and got to work. Going off to college is a really big deal, and preparing a first home-away-from-home is an important part of that milestone,” said Zuckerman.

HZDG’s current roster includes Volkswagen of America, Hilton Worldwide, The Washington Redskins, Rockefeller Center, Bozzuto, and King Arthur Flour.