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# Super Bowl 2015 – A Celebration of Dadvertising, Patriotism and Puppies.
- URL: https://capitolcommunicator.com/in-the-spotlight-super-bowl-2015-a-celebration-of-dadvertising-patriotism-and-puppies/
- Published: 2015-01-26T20:57:21.000Z
- Updated: 2015-02-05T15:49:11.000Z
- Author: Guest Columnist
- Tags: Advertising, Communications, Insights, #Import 2026-10-08 18:46

**By Cary Hatch,** [**MDB Communications**](http://www.mdbcomm.com/?ref=capitolcommunicator.com)

**Perhaps nothing warms the heart** of an “Ad Guy” more than the 30-second TV spots celebrating the brands that invest $4.5 million for a chance to be memorable and capture the hearts, minds (and wallets) of 112 million Super Bowl viewers.

This year, one of the more innovative approaches is that of **Newcastle Beer** which is actively seeking a crowdfunded ad buy so they, and a few friendly brands, can appear in a Big Game spot with their logo “prominently” displayed. This pre-game online pitch for co-branded sponsorship has a cheeky “call for cash” mocks the annual super scramble to place and produce a great ad. Brilliant.

2015 will also see fewer auto ads and many first-time brands. But the real stars this year are the previewed stories from the likes of **Toyota, Nissan** and **Dove** who may have already won favor with women with their “Dadvertising”. These spots show regular dads and the key roles they play in their children’s lives – this is best exemplified by Dove’s #RealStrength TV spot, which is shown above. The online video lead up to the Super Bowl ads with pro football players is a notable and effective approach to increasing a favorable nod from consumers.

While most ad professionals agree that a single commercial is “rarely enough to change perceptions of an existing brand”, there are exceptions, especially when they get the all-important buzz or PR bounce before and after the big day. Being acclaimed on the USA Today AdMeter is a short-term win, but a TV spot that can get noticed and create a preference or remind a consumer that it’s a great product is far better. The numbers show that online and social media can advance promotions and peer validation that motivate purchase. And for most brands – that’s the very definition of heartwarming.

As of today, here are some spots to watch for:

- BMW– “New Fangled”
- Dove Men + Care “#RealStrength”
- Bud Light – “PAC MAN”