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# Jackelyn Keller joins Comscore as CMO
- URL: https://capitolcommunicator.com/jackelyn-keller-joins-comscore-as-cmo/
- Published: 2025-01-02T21:38:31.000Z
- Updated: 2025-01-02T21:41:15.000Z
- Author: Capitol Communicator
- Tags: People, #Import 2026-10-08 18:55

[**Comscore**](https://www.linkedin.com/company/comscore/posts/?feedView=all&ref=capitolcommunicator.com) **named Jackelyn Keller its Chief Marketing Officer.** According to a [release](https://www.citybiz.co/article/643018/comscore-appoints-jackelyn-keller-as-chief-marketing-officer/?ref=capitolcommunicator.com), she brings “extensive expertise in linear TV, streaming, digital and programmatic advertising, product marketing and revenue strategy for some of the most well-known companies in the industry.”

Keller was previously head of market intelligence and global product strategy at Samsung Ads, where she developed foundational product positioning and helped launch Samsung DSP. She later joined Quantcast, an AI powered DSP, as global head of product marketing. Keller, adds the release, “was trained at some of the most iconic media brands, such as Discovery Communications and Turner Broadcasting, working in their ad sales, marketing, and pricing teams.”

Since September 2024, Keller has been an advisor to Comscore’s leadership team, focusing on simplified positioning, creative strategy and go-to-market efforts, including the launch of evergreen franchises the *Comscore Data Divas* and *Barbershop, Beauty and Local Buzz*.

She earned an MBA from the Fordham Gabelli School of Business, where she has been an adjunct professor since Fall 2021.

For 25 years, Comscore, based in Reston, VA, “has driven measurement innovation to match changing consumer behaviors with their various touchpoints. With the convergence of digital and real-world experiences, and the rapid growth of streaming and programmatic, Comscore will leverage Keller’s previous successes to write the next chapter of measurement innovation and continue to facilitate collaboration across the modern media ecosystem,” states the release.