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# Jill Lawrence, Commentary Editor at USA Today, Offers Op-Ed Tips in Video with Doug Simon, D S Simon Media
- URL: https://capitolcommunicator.com/jill-lawrence-commentary-editor-at-usa-today-offers-tips-on-op-ed-placements-in-interview-with-doug-simon-d-s-simon-media/
- Published: 2018-07-24T21:39:50.000Z
- Updated: 2026-10-08T23:49:36.000Z
- Author: Capitol Communicator
- Tags: PR, Media, Insights, #Import 2026-10-08 18:49

**Jill Lawrence, Commentary Editor at USA Today, talked with Doug Simon**, CEO of D S Simon Media, at Capitol Communicator’s PR Summit DC, July 19, at National Press Club in Washington, D.C., about common mistakes communicators make while pitching her for an op-ed placement. She discussed best practices and other useful tactics communicators need to keep in mind to get an opinion piece published in USA Today.

For more on the op-ed placement session at PR Summit DC, click [here](https://capitolcommunicator.com/do-your-research-if-you-want-to-get-your-opeds-accepted-by-the-media/).

You can check out photos from PR Summit DC [here](https://www.flickr.com/gp/geoliv/P4u6sb?ref=capitolcommunicator.com).