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Home » Liquified Creative’s redesign of Military Bowl Foundation’s website named a 2022 MarCom Awards Gold Winner

Liquified Creative’s redesign of Military Bowl Foundation’s website named a 2022 MarCom Awards Gold Winner

by | Dec 7, 2022

Awarded for the redesign of the Military Bowl Foundation’s website, Liquified Creative has been selected as a winner out of over 6,000 entries from 43 countries.

Liquified Creative, a full-service advertising agency based in Annapolis, Maryland has struck gold for a totally reimagined, bold, and user-friendly website redesign for the Military Bowl Foundation at the 2022 MarCom Awards.

Winning in the Digital Media – Website Redesign category, the design process was led by one of the agency’s graphic designers, Kendall Brandt, along with CEO and creative director Shawn Noratel, all in correspondence with the Military Bowl Foundation Team.

Liquified Creative established a partnership with the Foundation team for the redesign and development of the Military Bowl Foundation and Patriot Point websites. The development on the websites is still in process as of award announcement.

Unlike any other bowl game, the Military Bowl Foundation’s new website will present a completely reimagined user-journey allowing visitors to navigate with ease through all that the Foundation, and the Military Bowl game, has to offer.

“For the redesign, we wanted to create a user journey that was a streamline experience for the audience,” said Brandt. “It was important that when users visit the site, they are able to get to the information that they need as quickly and as easily as possible. The overall look of the new site is highly visual, aimed at keeping users engaged and interested in exploring all that the Military Bowl Foundation does. We wanted to honor the history of the Military Bowl and tradition of college football by incorporating very clean geometric shapes and type, along with gritty textures that range from jersey material to metal walls from an aircraft carrier.”

When users land on the new website, they will be met with an interactive homepage that offers two options to explore: the Military Bowl game experience and the Military Bowl Foundation experience, which will also include the DC Touchdown Club and Patriot Point, the Foundation’s 294-acre retreat for recovering service members.

“This new website truly benefits all types of users by providing them with valuable event day and team information as well as supporting the Foundation itself by educating users about the true value of their mission,” said Noratel. “Our partnership encompasses strengthening the Foundation’s mission, build further brand awareness and connect donors and the community with the organization. We are proud to support the Military Bowl Foundation in all that they do.”

Liquified Creative is honored to win its fourth MarCom award as the team continues to push past industry standards and create captivating, accessible and award-winning materials.

This prestigious award recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. Judges are industry professionals who look for talent that exceeds a high standard of excellence.

Up next for Liquified Creative and the Military Bowl Foundation is a full selection of apparel for the game that is set to kick off on December 28, 2022, at Navy-Marine Corps Memorial Stadium in Annapolis when University of Central Florida takes on Duke University. A press release will follow once apparel is launched.

A Capitol Communicator sponsor, Liquified Creative is a full-service advertising agency located in Annapolis, Maryland. The agency’s in-house team provides strategic branding, marketing and public relations services to many Fortune 500, top mid-size, and enterprise-level companies throughout the United States. The agency has nearly two decades of experience providing award-winning results for its clients with the utmost in brand management and marketing initiatives, proven creative, media planning/buying, public relations, social media, web development/programming, and video production. For more information, visit www.liquifiedcreative.com or email info@liquifiedcreative.com.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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