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# Local Ad Revenue in the U.S. to Reach $151.2 Billion in 2018 Predicts BIA/Kelsey
- URL: https://capitolcommunicator.com/local-ad-revenue-in-the-u-s-to-reach-151-2-billion-in-2018-predicts-biakelsey/
- Published: 2017-12-06T21:58:38.000Z
- Updated: 2017-12-06T21:58:38.000Z
- Author: Capitol Communicator
- Tags: Advertising, Insights, #Import 2026-10-08 18:48

BIA/Kelsey’s new [U.S. Local Advertising Forecast 2018](http://www.biakelsey.com/research-data/forecasts/local-advertising-forecast/?ref=capitolcommunicator.com) projects total local ad revenue in the U.S. will reach $151.2 billion in 2018, up from $140.9 billion this year, representing a growth rate of 5.2%. Traditional media will comprise 64.7% of the revenue, with online/digital securing 35.3%, [states TV NewsCheck](http://www.tvnewscheck.com/article/109405/biakelsey-18-local-tv-ad-rev-to-hit-208b?ref=capitolcommunicator.com), with added that local television “continues as second largest category (after direct mail) at 13.8% of that $151.2 billion total ($20.8 billion). It also continues to be the largest player (more than 60%) in the local video advertising market. Revenue growth within the total local video advertising segment will come from local mobile video (growing to more than $1 billion) and local online video (increasing to more than $2 billion).

“Mobile moves into third place with $19 billion, representing 12.6% of local advertising spend in 2018\. This category will grow to 19.2% by 2022\. Adoption of mobile local advertising tactics (e.g., geo-fencing, click-to-call and click-to-map) continues to grow among national advertisers that tend to gravitate toward effective, increasingly available and currently undervalued mobile local ad inventory.”