fbpx

Home » Many Small Businesses Still Do Not Actively Use Social Media

Facebook User Growth “Largely Plateaued”, States New Report

Many Small Businesses Still Do Not Actively Use Social Media

by | May 6, 2015

Social media usage

Many small businesses do not actively use social media, and about one-third state they are unsure or unlikely regarding their plans to use social media in the future, according to a survey conducted by D.C.-based research firm Clutch. However, many companies that are active on social media are seemingly finding value, with roughly one-third of those planning to increase their social media resources in 2015, the survey concluded.

Clutch’s survey further investigated small businesses’ range of investment in social media strategies this year. Of those with active social profiles, 38 percent plan to increase employee time dedicated to social media in 2015, 30 percent plan to increase spend on social advertising, and 12 percent plan to increase spend on an outside agency or consultant.

“If small businesses want to compete, they have to be participating in social media,” Mike Rosa, director of marketing at online marketing agency 180Fusion, told Clutch. “More and more, people are becoming a little bit wary of traditional advertising. They’re much more likely to take referrals and reviews from people that they know and trust, which can be found on social media,”  he stated.

The social media marketing report is the third of four segments Clutch has published examining the results of their first annual small business survey. The final piece will examine mobile application development. To collect the data, Clutch analysts gathered over 350 survey responses from small business owners and managers distributed across the US.

The full report can be found here.

About the Author

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM