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# Martin Agency Produces “Reverse Postcard” Campaign for Virginia Tourism Corp
- URL: https://capitolcommunicator.com/martin-agency-produces-reverse-postcardcampaign-for-virginia-tourism-corp/
- Published: 2020-04-29T13:15:57.000Z
- Updated: 2020-04-29T15:26:04.000Z
- Author: Capitol Communicator
- Tags: Agency, B to C, #wp-top-center-sponsored, #Import 2026-10-08 18:50

[**The Martin Agency**](http://martinagency.com/?ref=capitolcommunicator.com) **launched a campaign for** **Virginia Tourism Corp** that includes a video filled with “reverse postcard”-style images of state tourism destinations, telling viewers that they wish they were there. The video is being pushed out via Virginia Tourism’s social channels and on in-state TV with help from Virginia Association of Broadcasters.

According to [Richmond BizSense](https://richmondbizsense.com/2020/04/28/the-pitch-advertising-and-marketing-news-for-4-28-20/?ref=capitolcommunicator.com), the campaign includes a downloadable toolkit in which local businesses can create their own content and reminders for patrons. Creative Director **Adam Stockton** led the agency’s efforts, which used existing footage and photography and was completed in days with zero dollars spent on sourcing assets.

Martin also launched a new campaign for **UPS**. Called #ThanksForDelivering. The campaign encourages messages of gratitude between delivery companies providing vital services and their customers amid the virus pandemic.

Photo: Virginia Tourism Corporation.