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# Maryland AI News: Comptroller awards $9M monitoring contract; Imre launches AI conversation platform
- URL: https://capitolcommunicator.com/maryland-ai-news-comptroller-awards-9m-monitoring-contract-imre-launches-ai-conversation-platform/
- Published: 2025-06-15T16:31:27.000Z
- Updated: 2025-06-16T16:29:49.000Z
- Author: Jeffrey Davis
- Tags: PR, Marketing, Agency, Maryland News, #wp-upper-left-sponsored, #Import 2026-10-08 18:55

**The Maryland Comptroller has awarded a $9 million contract to IVIX Tech Inc.** to deploy artificial intelligence that will scour social media platforms, online marketplaces and websites to identify taxpayers under-reporting income.

The three-year “Digital Economy Discovery Program” contract, approved without comment by the Maryland Board of Public Works on June 11, aims to help close Maryland’s estimated $6 billion tax gap — approximately $3 billion in known outstanding liabilities and another $3 billion in unassessed taxes from unreported income.

According to the Board of Public Works agenda overview, IVIX’s AI-powered platform will “search and review publicly available data from social media, online marketplaces, and similar internet platforms or websites to quantify and provide data assigned to individuals and entities that can be accurately matched with internal Comptroller of Maryland data to determine non-filers and under-reporters of income.”

For communications professionals, the contract highlights government agencies’ growing sophistication in monitoring social media activity to expose tax evasion and noncompliance.

**Baltimore-based Imre has launched the Imre Conversation Converter,** a platform designed to help pharmaceutical and healthcare brands maintain visibility by “inserting brands directly into the new AI-led customer conversations.”

According to a product announcement, the platform offers a three-step process: “Establish how they’re showing up to their customers today; upgrade the brand’s visibility and relevance, with precision targeting of the right customers at key decision moments; and ensure they stay there.”

The platform begins with an “AI Conversation Activation” that scores how frequently and favorably a brand appears in AI-generated responses. Imre then develops content strategies aimed at improving brand visibility when consumers query AI systems about health topics.

“The Conversation Converter starts with that critical barometer of where the brand stands now,” said **Haifa Barbari**, executive vice president of innovation & strategy, “but the true power comes in giving marketers the ability to take back control of their brand narrative.”

“AI is fundamentally altering how people search, learn, and make decisions,” said **Anna Kotis**, president of Imre. “With the Conversation Converter, Imre now has the unique power to not only score and track brand visibility, but the power to shape it, and own a brand’s relevance in the new customer conversations, delivering smarter engagement with greater ROI.”

*Main image: Haifa Barbari via Imre*