Hunt Valley based imre is now U.S. agency of record for performance work wear brand Dickies. According to a report in PR Week, “imre is working to drive integrated strategies across paid, earned, owned, and social media to shape a strong and cohesive narrative about the Dickies brand. Its primary goal is to create meaningful connections between Dickies and its customers, while staying true to the brand’s heritage.” The agency will also assist the brand when it launches a casual-wear jean product in the fall, agency partner and President Mark Eber told the magazine.
Abel Communications in Hampden announced the expansion of its creative services to include photo and video, as well as the hiring of Chelsea Clough as multimedia content creator. “While there are certainly more visuals in the world than ever, many of them aren’t very good,” agency President Greg Abel said in a blog post. “So let’s stop being OK with mediocre, shall we? Your brand deserves better than someone ‘winging it’ with a smart phone.”
Annapolis-based Weitzman completed production of a television campaign for the Bobby Rahal Automotive Group of 16 auto dealerships in Harrisburg and Pittsburgh. Weitzman, joined by Big Picture Media, spent two days at the New Jersey Motorsports Park in Millville to film the campaign for the Harrisburg market. The commercials highlight four of the group’s brands and feature Indy 500 winner Bobby Rahal. Other initiatives planned for Harrisburg include billboards, radio and digital advertising.