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# MDB Communications Launches New Ad Campaign for DC Lottery
- URL: https://capitolcommunicator.com/mdb-communications-launches-new-ad-campaign-for-dc-lottery/
- Published: 2014-11-22T17:00:14.000Z
- Updated: 2023-10-11T14:43:55.000Z
- Author: Guest Columnist
- Tags: Advertising, Agency, Communications, #Import 2026-10-08 18:46

**A new DC Lottery advertising campaign by**[ **MDB Communications**](http://www.mdbcomm.com/?ref=capitolcommunicator.com) highlights how everyday people become lottery winners. Washington-based MDB Communications, long-time agency-of-record for the DC Lottery, developed the new campaign that breaks today. The :30 TV and online commercials feature charming stories featuring real DC Lottery winners.

“”When people win the lottery, they’re happy. But it’s more than just a lot of jumping up and down. Every person has an interesting story. We wanted to capture those in a way that made for great human interest commercials,” explained **Richard M. Coad**, chief creative officer for MDB Communications.

“Lots of people win the DC Lottery. By sharing real stories of people who really won, we continue to demonstrate that.” said **Buddy Roogow**, executive director of the DC Lottery.

See the campaign at: [http://www.mdbcomm.com/realwinners](https://www.mdbcomm.com/?ref=capitolcommunicator.com)