Mic, which is based in NYC, is the latest media company to lay off staffers amid a shift of emphasis and resources to video content, reports CNN, which added that the news company “laid off 25 employees in order to, it said, focus more on “visual journalism.”

“”We made these tough decisions because we believe deeply in our vision to make Mic the leader in visual journalism and we need to focus the company to deliver on our mission,” Chris Altchek, Mic co-founder and CEO, said in an internal email obtained by CNN.

“Roughly half the layoffs hit the newsroom, according to Kelsey Sutton, Mic’s media and politics reporter.

“Altchek added in his email that “visual journalism already makes up 75% of the time that our audience spends” with the site.

 “”As new platforms emerge and existing platforms continue to grow, we believe this will become a dominant form of news consumption for our audience,” he wrote.”

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