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# Media now represent a fifth of Americans’ most indispensable brands, reports Media Daily News
- URL: https://capitolcommunicator.com/media-now-represent-a-fifth-of-americans-most-indispensable-brands-reports-media-daily-news/
- Published: 2022-12-12T21:38:27.000Z
- Updated: 2022-12-12T21:38:27.000Z
- Author: Capitol Communicator
- Tags: Insights, #wp-top-center-sponsored, #Import 2026-10-08 18:52

**Media brands rank as nearly a fifth of America’s most indispensable ones,** including three new ones — TikTok, Instagram and Spotify — being added to this year’s top 100 “most connected brands,” according to an annual study by Opinium.

The study, states Media Daily News, is based on in-depth interviews with 4,000 U.S. adults. It also found that only five media brands — Samsung, Netflix, Microsoft, Disney and Hulu — slipped in their rankings vs. last year’s, an indication that Americans are finding premium subscription streaming services a little more dispensable than they did a year ago.

Amazon and Google remained unchanged in the two top positions, respectively, while YouTube surged six positions to rank third, and Apple jumped nine positions to rank fourth.

More [here](https://www.mediapost.com/publications/article/380574/media-now-represent-a-fifth-of-americans-most-ind.html?ref=capitolcommunicator.com).