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# Media Update: Advertising to See Largest Increase in Spending in Six Years, Reports Ad Age
- URL: https://capitolcommunicator.com/media-update-advertising-to-see-largest-increase-in-spending-in-six-years-reports-ad-age/
- Published: 2016-10-13T17:35:06.000Z
- Updated: 2016-10-13T17:35:56.000Z
- Author: Capitol Communicator
- Tags: Advertising, Insights, #Import 2026-10-08 18:47

**Magna expects 2016 to see the largest increase** in United States ad spending in six years, reports [Ad Age](http://adage.com/article/cmo-strategy/magna-global-predicts-biggest-ad-growth-years/306239/?ref=capitolcommunicator.com), which added that the IPG Mediabrands’ agency predicts ad revenue in the U.S. will grow to $179 billion, a 6.3% increase. In June, Magna predicted a 6.2% jump in ad revenue.

According to the Ad Age article:

“The revised forecast comes following a stronger-than-expected first-half of the year, with ad revenue climbing nearly 7%. The first quarter actually saw the strongest year-over-year growth rate recorded in over a decade. Ad sales were driven by a 4.6% jump in national TV, 18.3% surge in digital media and 3.8% growth in out-of-home. Print and radio advertising continued to decline 9% and 2%, respectively.”