Merkle, a technology-enabled, data-driven performance marketing agency based in Columbia, MD, which states that it is “the nation’s largest privately-held agency”, acquired Pointmarc, described as a “digital analytics consultancy with world-class site analytics and optimization capabilities, headquartered in Seattle, WA.”

Merkle’s growth strategy, stated the company,  is rooted in the enhancement and scaling of its digital capabilities across data, analytics, technology, and experience design and creation. Pointmarc’s business model fits into that plan by providing actionable analytics and technology instrumentation services for world-class brands across a number of key industries. Merkle’s interest in acquiring Pointmarc was based on its expertise in highly specialized, sophisticated data architecture and engineering, as well as the immediate scale that it will bring to the agency’s existing site analytics and channel optimization capabilities. In addition, Pointmarc’s deeply ingrained relationships with key technology partners – most notably Adobe – will strengthen Merkle’s existing partnership.

Founded in 2006, Pointmarc has achieved double-digit percentage growth every year since its inception. The company boasts relationships with such Fortune 500 market leaders as Microsoft, Williams-Sonoma, and T-Mobile. In 2014, Pointmarc was named to the Inc. 5000 list of fastest-growing companies and Seattle Business Magazine’s list of “100 Best Companies to Work For.” The Pointmarc team of more than 100 digital analytics professionals will all join Merkle, growing the agency’s combined Quantitative Marketing Group to a robust 450 experts in data and analytics.

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