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# Mid-Atlantic Marketing Summit DC Set for USA Today Headquarters
- URL: https://capitolcommunicator.com/mid-atlantic-marketing-summit-dc-2016-agenda-announced/
- Published: 2016-04-15T04:29:59.000Z
- Updated: 2026-10-08T23:50:44.000Z
- Author: Capitol Communicator
- Tags: Events, Marketing, #wp-top-center-sponsored, #Import 2026-10-08 18:47

**2016 is the fifth year of the** [**Mid-Atlantic Marketing Summits**](http://mamsummit.com/?ref=capitolcommunicator.com) **–** the go-to and most respected marketing and communications conferences in the Mid-Atlantic. The full-day events are held in the Spring in Northern Virginia and in the Fall in Baltimore. They bring together hundreds of marketing and communications executives to discuss high-level issues through a series of panels, keynotes, presentations, exhibits and networking.

The summits are co-produced by two of the most respected news organizations in the region: [**Potomac Tech Wire**](http://potomactechwire.com/?ref=capitolcommunicator.com), the region’s source for technology news; and [**Capitol Communicator**](https://capitolcommunicator.com/), the region’s source for marketing and communications news.

Themes focus on the latest ideas, technologies and trends in the ever-changing world of marketing including metrics, mobile, social, big data, marketing automation, online video, experiential advertising and much more.

You should attend the Mid-Atlantic Marketing Summit: Washington, April 22, at USA Today Headquarters in McLean, Va, if you are a CMO, brand marketer, marketing executive, public relations professional, entrepreneur, investor, technologist, creative director, media planner or publisher.  
**2016 Agenda** 
**Legend**

Networking

Keynote

Presentation

Panel

**8:00 – 9:00**  
Registration and Coffee

**9:00 – 9:45**   
**CMO Roundtable: The Big Picture For 2016**  
Shana Glenzer, CMO, Make Offices  
Michael Lees, CMO, MetaLogix  
Trevor Lynn, CMO, Social Tables

**9:45 – 10:15** 
**Keynote: “The Untapped Social Economy”**  
Rick Rudman, CEO, Tracx

**10:15 – 10:45** (Lobby)  
Coffee Break

**10:45 – 11:15** 
**Fireside: Seth Goldman, Co-founder, Honest Tea**

**11:15 – 12:15** 
**Panel: “What’s Hot in Sports Marketing”**  
Patrick Duffy, SVP, Monumental Sports & Entertainment  
Kristine Friend, Vice President, Brand Marketing, Washington Nationals  
Mike Schoenbrun, Chief Revenue Officer, D.C. United  
Moderator: Matt White, Chairman and CEO, WHITE64

**11:15 – 12:15** 
**Panel: “On Deadline: How to Best Connect with Reporters?”**  
Jim Bach, Staff Reporter, Washington Business Journal  
George Jackson, Managing Producer, Government Matters ABC7  
Rob Pegoraro, Columnist, Yahoo! Tech  
Jordan Robertson, Tech Reporter, Bloomberg  
Moderator: Tom Resau, SVP, W2 Communications

**11:15 – 11:45**   
**“Lead Scoring: The Science of Prospecting”**  
Michael Al-Megdad, Product Manager, Real Magnet

**11:45 – 12:15** 
**“Always Know Your Numbers: The Essential Google Analytics Routine for Busy Marketers”**  
Louis Belpaire, Director of Analytics, Silverback Strategies

**12:15 – 12:45** 
**Fireside Chat: “How One Local Company Rocked The Super Bowl With A Creative Ad Buy”**  
Basim Mansour, President, Michael & Son

**12:45 – 1:45** 
**Lunch**

**1:45– 2:45** 
**Panel: “Video in a Social, Mobile and VR World”**  
Aaron Schwartzbard, CTO, Frameless Technologies  
Keith Jodoin, Founder, Sapling Pictures  
Moderator: Elizabeth Shea, CEO, SpeakerBox Communications

**1:45 – 2:15**   
**“I Became a Content Marketer Last Year: Now What?”**  
Greg Kihlström, CEO, Carousel30

**1:45 – 2:15**   
**“Individual Ad Targeting on Facebook, Google and Beyond”**  
Sue Zoldak, Founder, The Zoldak Agency

**2:15 – 2:45** 
**“Atlas Brew Works: The Craft of Brand Storytelling”**  
Justin Cox, Founder and CEO, Atlas Brew Works

**2:15 – 2:45** 
**Market Hope, Not Fear**  
Bruce Lee, Chief Creative Partner, Interplanetary  
Andy Semons, Strategic Planning Partner, Interplanetary

**2:45 – 3:15** (Lobby)  
**Coffee Break**

**3:15 – 3:45** 
**Keynote: David Beebe, VP of Creative and Content Marketing, Marriott**

**3:15 – 3:45** 
**“B2G Marketing & PR in 2016″**  
Julie Murphy, Partner and SVP, Sage Communications

**3:45 – 4:45** 
**“Let’s Cut to the Chase: Here’s What Sales Needs from Marketing Today”**

**3:45 – 4:15** 
**“Online Reviews – An Extension of Your Offline Culture & Reputation”**  
Gabrielle Traff, VP, Marketing, Next Day Blinds  
Brian Patterson, Co-founder, Go Fish Digital

**3:45 – 4:15** 
**“The Power of Narratives and What Presidential Candidates’ Websites Can Teach Us”**  
Deb Lavoy, Founder and CEO, Narrative Builders

**4:15 – 4:45** 
**“Growing Members, Growing Associations”**  
Henry Stoever, CMO, National Association of Corporate Directors

**4:15 – 4:45** 
**“Measuring Marketing Success as a SaaS Company”**  
Matt Howard, SVP of Marketing, Sonatype