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# Mission takes Best of Show for Oyez! campaign; 56 ADDY awards presented at Baltimore’s “Grand Theft ADDYs”
- URL: https://capitolcommunicator.com/mission-takes-best-of-show-for-oyez-campaign-56-awards-presented-at-baltimores-grand-theft-addys/
- Published: 2025-03-08T18:23:18.000Z
- Updated: 2025-03-12T22:41:59.000Z
- Author: Capitol Communicator
- Tags: Advertising, Agency, Awards, Maryland News, #Import 2026-10-08 18:55

**The American Advertising Federation of Baltimore (AAFB) marked their 51st Annual American Advertising Awards,** “Grand Theft ADDYs” amongst a historic crowd of more than 275 attendees on March 6 at the Assembly Room where they awarded 56 ADDY awards; 25 gold and 26 silver awards. A highlight of the evening was the awarding of $8,000 in scholarships to Maryland college students.

The American Advertising Awards is the industry’s largest and most representative competition, celebrating the creative spirit of excellence in the art of advertising.

“The depth of creative and strategic talent in Greater Baltimore has never been more inspiring,” said **Kathe Flynn**, AAFB Board president and creative director at idfive. “This year’s winners are a testament to the ingenuity, dedication and impact of our advertising community. But beyond the talent and the awards, what truly sets Baltimore apart is a spirit of mentorship and opportunity that fuels the next generation of creative leaders. It’s why we’re so proud to support rising talent through this year’s scholarships – investing in the future of an industry that continues to thrive here in our community.”

2025 Scholarship awardees:  
**Raven Roberts**, Morgan State University for the 2025 Elevating Black Creative Scholarship  
**Steven Simpson**, Johns Hopkins University for the 2025 Innovation in Advertising Scholarship

> Top honors included:  
> – Oyez! integrated brand identity campaign by Mission as 2025 Best in Show  
> – Arthur Wheeler Spirit Co. Brand Mark for logo design by Tribe as 2025 as 2025 Judges Choice  
> – Linganore Winecellars Brand integrated brand identify campaign by Tribe as 2025 as 2025 Judges Choice  
> – FreshDirect: Sumo Citrus film/video/sound branded content more than 60-seconds by Viscul Creative as 2025 as 2025 Judges Choice  
> – DEWALT Trade Stories for branded content and entertainment campaign by Stanley Black & Decker as 2025 as 2025 Judges Choice

At the ceremony, the AAFB also announced the recipients of its prestigious individual achievement awards:

**Beth Cyphers**, senior vice president at Media Works, Ltd. for the Crystal Prism Award  
**Joyce Whitney**, senior procurement manager – global marketing, media and advertising at McCormick & Company for the Katherine Mahool Iconoclast Award  
**Sande Riesett,** co-founder and executive director at Show Your Soft Side, Inc. for the AAFB Silver Medal  
**Matt Doud**, president and co-founder at Planit for the AAFB Lifetime Achievement Award

The American Advertising Awards competition attracts more than 35,000 entries every year in local competitions. Gold winners at the local level move on to the district competition, competing with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C. A win at the district level earns a spot in the National American Advertising Awards Competition.

National winners will be announced at the AAF’s conference, ADMERICA, June 5 – 8, 2025, in Pittsburgh, Pa.