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# M&Ms updated its cast of candy characters to better fit the times
- URL: https://capitolcommunicator.com/mms-updates-its-cast-of-candy-characters-to-better-fit-with-the-times/
- Published: 2022-09-28T14:03:05.000Z
- Updated: 2022-10-01T18:07:06.000Z
- Author: Capitol Communicator
- Tags: News, #wp-upper-left-sponsored, #Import 2026-10-08 18:52

**M&Ms has** [**updated**](https://www.adweek.com/brand-marketing/mms-updates-mascots-to-represent-a-more-dynamic-and-progressive-world/?ref=capitolcommunicator.com) **its cast of candy characters to better fit with the times,** reports Adweek.

The brand stopped using the prefixes “Mr.” and “Ms.” to place more focus on the mascots’ unique traits, instead of their gender. Green traded in knee-high boots for casual sneakers. Brown transitioned from high stilettos to low block heels.

“We took a deep look at our characters, both inside and out, and have evolved their looks, personalities and backstories to be more representative of the dynamic and progressive world we live in,” **Jane Hwang**, global vp of M&M’s at parent company Mars Wrigley, [told Adweek](https://www.adweek.com/brand-marketing/mms-updates-mascots-to-represent-a-more-dynamic-and-progressive-world/?ref=capitolcommunicator.com).

Now, the [80-year-old brand](https://www.adweek.com/brand-marketing/mms-just-turned-75-here-s-how-it-kept-consumers-interested-so-long-169990/?ref=capitolcommunicator.com) is taking another step in its mission to build a world where everyone feels they belong by debuting Purple, a spokescandy that will address issues of self-acceptance and inclusivity.

M&M’s is a product of Mars, Incorporated, based in McLean, Va.

More [here](https://www.adweek.com/commerce/mms-new-mascot-purple-inclusivity/?ref=capitolcommunicator.com). (Adweek subscription may be required.)

IMAGE: From M&M’s promotional video