fbpx

Home » M&Ms updated its cast of candy characters to better fit the times

M&Ms updated its cast of candy characters to better fit the times

by | Sep 28, 2022

M&Ms has updated its cast of candy characters to better fit with the times, reports Adweek.

The brand stopped using the prefixes “Mr.” and “Ms.” to place more focus on the mascots’ unique traits, instead of their gender. Green traded in knee-high boots for casual sneakers. Brown transitioned from high stilettos to low block heels.

“We took a deep look at our characters, both inside and out, and have evolved their looks, personalities and backstories to be more representative of the dynamic and progressive world we live in,” Jane Hwang, global vp of M&M’s at parent company Mars Wrigley, told Adweek.

Now, the 80-year-old brand is taking another step in its mission to build a world where everyone feels they belong by debuting Purple, a spokescandy that will address issues of self-acceptance and inclusivity.

M&M’s is a product of Mars, Incorporated, based in McLean, Va.

More here. (Adweek subscription may be required.)

IMAGE: From M&M’s promotional video

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

What about next week?

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE