Media executives from television, online and magazine news organizations are optimistic that a mostly mobile audience will present new opportunities for reporting and engagement, even while revenue challenges remain reports Adweek.

The report stated, in part:

Speaking on a Mobile World Congress panel in Spain, executives said there are still challenges with making money and efficiently streaming data on mobile. For Arlie Sisson, Condé Nast’s vp of product and design, 2016 is “the most exciting year to be in content” as legacy publications continue to test their tech talent through branded and editorial innovations.

Here are five ways, stated the report, that the mobile audience is changing modern media:

1. New partnerships are possible.
The mobile era allows legacy publications to collaborate with new media properties and tech companies in ways they couldn’t a few years ago.

2. Media has been democratized.
While some journalists bemoan the idea of casual observers equipped with cameras scooping them—or replacing them—citizen journalists and other partners can potentially help news organizations cover everything that’s happening at any given time.

3. Advertising needs to catch up.
The advertising industry hasn’t caught up yet with where users are and, because of that, it’s hard for news to move entirely to mobile with a revenue model in place first. While 70 percent of AOL’s viewers are now mobile-first, that doesn’t mean the other 30 percent doesn’t exist—nor does it mean the 70 percent who are mobile-first aren’t consuming content on a desktop.

4. More technology requires more technology investment.
News has gone from broadcasting to one-to-one interactions and while that creates opportunities, it also creates challenges on the backend that aren’t visible to consumers who simply want their video feed to work.

5. Video will be more vertical—and virtual.
How users consume video means publishers and advertisers need to change how they create it. While vertical video is becoming more popular thanks to platforms like Snapchat, virtual reality is also on the forefront.

You can read the full story, which has more details on the five points mentioned above, here.