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# More than a Third of U.S. Ad Execs Plan to Leave Within Two Years, Finds Survey
- URL: https://capitolcommunicator.com/more-than-a-third-of-u-s-ad-execs-plan-to-leave-their-jobs-within-two-years-finds-survey/
- Published: 2021-12-15T18:32:39.000Z
- Updated: 2021-12-16T21:47:55.000Z
- Author: Capitol Communicator
- Tags: Advertising, Insights, #wp-bottom-left-sponsored, #Import 2026-10-08 18:51

**More than a third of U.S. ad executives plan to leave their current jobs within the next two years**, reports MediaPost, “and many attribute it to the increasing complexity and lack of training and support they receive from their current organization. That’s one of the main findings of a survey fielded by Advertiser Perceptions for Basis Technologies (formerly Centro).”

The study, continues MediaPost, “which shows 38% of advertiser and agency execs plan to leave their current jobs within two years, comes as the ad industry is experiencing one of its greatest labor and talent crunches ever, as part of the so-called “Great Resignation” triggered by lifestyle and soul-searching changes sparked by the ongoing COVID-19 pandemic.”

“Complexity in our digital media ecosystem is straining marketing teams, who are challenged with cobbling together disparate, point solutions to buy across the broad spectrum of media outlets with their own unique specifications and pricing methodologies,” Basis Technologies President Tyler Kelly states of the study’s findings, which he characterizes as a new “benchmark” for the ad industry.

More [here](https://www.mediapost.com/publications/article/369461/study-finds-a-third-of-advertisersagency-execs-pl.html?ref=capitolcommunicator.com).