> ## Content Index
> Fetch the complete content index at: https://capitolcommunicator.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# MSNBC rebrands as MS NOW
- URL: https://capitolcommunicator.com/msnbc-rebrands-as-ms-now/
- Published: 2025-08-18T17:16:32.000Z
- Updated: 2025-08-19T23:15:12.000Z
- Author: Capitol Communicator
- Tags: Media, #wp-top-center-sponsored, #Import 2026-10-08 18:55

[**MSNBC**](https://deadline.com/tag/msnbc/?ref=capitolcommunicator.com) **will be rebranded as My Source News Opinion World, or** [**MS NOW**](https://deadline.com/tag/ms-now/?ref=capitolcommunicator.com)**,** later this year, as the network prepares for its spinoff from [Comcast](https://deadline.com/tag/comcast/?ref=capitolcommunicator.com), while it also will shed the Peacock logo, reports [Deadline](https://deadline.com/2025/08/msnbc-name-change-ms-now-1236490616/?ref=capitolcommunicator.com#recipient%5Fhashed=2ec9ce834f7dfcbd8366c088aae71c4495ea058de393aaa911e79a0a64eaa988&recipient%5Fsalt=1647efd76c5fdce2b562fb95bdf916387b7d2ea6936a1d5940c4336463521675&utm%5Fmedium=email&utm%5Fsource=exacttarget&utm%5Fcampaign=Deadline%5FBreakingNews&utm%5Fcontent=627407%5F08-18-2025&utm%5Fterm=3234612?utm%5Fmedium=email&utm%5Fsource=exacttarget&utm%5Fcampaign=1755522521-Breaking+News+Alert&utm%5Fcontent=627407%5F8-18-2025&utm%5Fid=627407).

Deadline states that the change comes as “MSNBC has been building its own news division, as NBC News will no longer be a sister outlet following the spinoff. MSNBC and other Comcast cable networks will be part of a separate company, [Versant](https://deadline.com/tag/versant/?ref=capitolcommunicator.com), led by **Mark Lazarus**.

‘It also is a bit of a surprise as expectations had been that the network would retain the name it has had since its launch in 1996\. But executives determined that retaining the name would create brand confusion with NBC News.”

MSNBC President **Rebecca Kutler** wrote in a memo to employees that the re-branding will come with a “broad-based marketing campaign, unlike anything we have done in recent memory.”

The switch to MS NOW appears to be a way of distinguishing itself from NBC while still retaining elements of its brand identity, as it already has been referred to as “MSN” for short. In adopting “NOW” as part of its name, the network is using a word that has also been used by linear outlets to identify streaming ventures, including NBC News Now and HBO Now, although those are not part of acronyms, states Deadline.