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# National Ad Market Fell 10.8% in March, First Month to Begin Feeling Effects of Pandemic
- URL: https://capitolcommunicator.com/national-ad-market-fell-10-8-in-march-first-month-to-begin-feeling-effects-of-pandemic/
- Published: 2020-04-22T16:51:18.000Z
- Updated: 2020-04-22T16:51:18.000Z
- Author: Capitol Communicator
- Tags: Advertising, Coronavirus, #Import 2026-10-08 18:50

**March, the first month to begin feeling the effects of the COVID-19 pandemic on the advertising economy**, saw the national U.S. ad marketplace decline 10.8% from March 2019, according to results of the U.S. Ad Market Tracker, a collaboration of MediaPost and Standard Media Index.

According to [MediaPost](https://www.mediapost.com/publications/article/350379/ad-market-fell-108-in-march-first-month-to-begi.html?ref=capitolcommunicator.com), the decline “was less severe among the biggest ad categories, as the top 10 fell 9.6% from March 2019, while categories 11+ fell 14.1%.

“Similarly, the national TV ad marketplace (-15.9%) was impacted more severely than digital ad volume, which fell only 2.8%, year-over-year.”