> ## Content Index
> Fetch the complete content index at: https://capitolcommunicator.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Nearly 300 brands cut X advertising
- URL: https://capitolcommunicator.com/nearly-300-brands-cut-x-advertising/
- Published: 2023-11-23T14:17:12.000Z
- Updated: 2023-11-23T14:17:12.000Z
- Author: Capitol Communicator
- Tags: Advertising, Social Media, #wp-top-right-sponsored, #Import 2026-10-08 18:53

**Of nearly 261 companies that spent over $1 million on advertising on X/Twitter** from January 2022 to October 2023, 86% of them have reduced ad spending on the platform, according to estimates from MediaRadar, reports MediaDailyNews.

Brand-safety concerns remain a major problem, according to the advertising research firm.

According to MediaDailyNews: “Top ten advertisers — including AT&T, Coca-Cola, General Motors, Capital One, Nike, and Bank of America — have reduced spending by 70% to 97%, according to the report.

“AT&T was down 97%, while Coca-Cola was down 96%, and General Motors was down 93%.

“Todd Krizelman, chief executive officer/co-founder of MediaRadar, said in a release: “Although there appeared to be progress in addressing these issues, recent developments suggest that X is still facing challenges.””

More [here](https://www.mediapost.com/publications/article/391319/nearly-300-brands-have-slashed-advertising-on-xtw.html?ref=capitolcommunicator.com).