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# Netflix Now Most Popular Platform for Watching Entertainment on TV
- URL: https://capitolcommunicator.com/netflix-now-most-popular-platform-for-watching-entertainment-on-tv/
- Published: 2018-07-05T03:55:14.000Z
- Updated: 2018-07-11T16:11:35.000Z
- Author: Capitol Communicator
- Tags: Media, Insights, #wp-top-center-sponsored, #Import 2026-10-08 18:49

**Netflix established a substantial foothold in the American living room** — especially among millennials – reports Variety, which added that the subscription-video service “is now the most popular platform for watching entertainment on TV, ahead of traditional cable and broadcast television networks as well as [YouTube](https://variety.com/t/youtube/?ref=capitolcommunicator.com) and Hulu, according to a recent survey of U.S. consumers by Wall Street firm Cowen & Co.

“For the survey of 2,500 U.S. adults conducted in May, Cowen & Co. asked, “Which platforms do you use *most often* to view video content on TV?” Overall, [Netflix](https://variety.com/2018/tv/news/netflix-amazon-prime-hulu-july-2018-1202862146/?ref=capitolcommunicator.com) captured the No. 1 with 27% of total respondents, followed by basic cable at 20%, broadcast at 18% and [YouTube](https://variety.com/2018/gaming/news/streamelements-releases-profanity-filter-bullying-on-twitch-1202860436/?ref=capitolcommunicator.com) at 11%.”When looking at adults 18-34, Netflix’s lead is even more dramatic: Nearly 40% of those in the younger demo said Netflix is the platform they use most often to view video content on their TVs — well ahead of YouTube (17%), basic cable (12.6%), Hulu (7.6%) and broadcast TV (7.5%).”

More [here](https://variety.com/2018/tv/news/netflix-tv-survey-broadcast-cable-youtube-1202864459/?ref=capitolcommunicator.com).