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# New agency, Applied Understanding, launches to help organizations make technology work better
- URL: https://capitolcommunicator.com/new-agency-applied-understanding-launches-to-help-organizations-make-technology-work-better/
- Published: 2025-08-15T19:48:12.000Z
- Updated: 2025-08-15T21:07:12.000Z
- Author: Capitol Communicator
- Tags: Agency, Maryland News, #wp-top-right-sponsored, #Import 2026-10-08 18:55

**In a world where digital tools change overnight but real people’s needs stay stubbornly human,** a new consulting firm, **Applied Understanding**, was launched to help organizations “bridge that gap and get more from their technology investments,” states founder[ **Dr. Sean Carton.**](https://www.linkedin.com/in/seancarton/?ref=capitolcommunicator.com)

Carton, who previously co-founded Carton Donofrio Partners and idfive, states Baltimore-based Applied Understanding “helps businesses solve digital challenges and boost performance by focusing on the human side of technology. Whether it’s increasing conversions, improving customer journeys, or keeping web content fresh and effective, the firm uncovers what really happens when people interact with technology — and why.

“You can’t truly get the most out of your technology until you understand the humans using it. Our philosophy is simple: technology works better when people come first. We dig deep to uncover what’s happening, why it’s happening, and how to fix it in a way that delivers actionable, measurable results.”

Carton said that Applied Understanding offers a range of services, including:

- **Research & Discovery:** Deep user, stakeholder, and customer research to uncover the root causes of digital challenges.
- **User Experience & Customer Journey Research:** Identifying pain points and hidden friction to design better experiences.
- **Content Strategy & Governance:** Helping organizations create, manage, and sustain clear, user-focused content.
- **Business Process & Operations Consulting:** Aligning workflows with digital goals for smoother operations and better outcomes.
- **Market & Buying Process Analysis:** Finding opportunities in competitive landscapes and making purchasing pathways easier.
- **Requirements & Vendor Consulting:** Crafting clear RFPs, defining technology requirements, and finding the right partners.

Carton adds: “By using proven human-centered research methods — from interviews and surveys to usability testing and data analysis — Applied Understanding helps organizations see the full picture: how people actually use their systems, what’s working and what’s not, and what to do next.

“With over 50 years of combined experience at the intersection of people and technology, our team knows how to turn insight into action. We want our clients to spend less time guessing and more time making smart, confident decisions that improve performance and ROI.”