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# New book “AI Isn’t a Goal (or a Strategy)” upends the way enterprises talk about AI
- URL: https://capitolcommunicator.com/new-book-ai-isnt-a-goal-or-a-strategy-upends-the-way-enterprises-talk-about-ai/
- Published: 2025-08-12T15:19:27.000Z
- Updated: 2025-08-13T16:50:53.000Z
- Author: Capitol Communicator
- Tags: Insights, Technology, #wp-bottom-left-sponsored, #Import 2026-10-08 18:55

***Marketing technology veteran Greg Kihlström makes the case*** 
***that algorithms are supporting actors, not the plot.***

**Marketers chasing the next algorithmic silver bullet might want to keep the receipt, states** [**Greg Kihlström**](https://www.gregkihlstrom.com/?ref=capitolcommunicator.com)**.**

In his new book, AI Isn’t a Goal (or a Strategy), best-selling author, advisor, and podcast host Kihlström argues that artificial intelligence should power existing business objectives—never replace them. The book is available today in print, e-book and audiobook formats.

“Putting ‘Implement AI’ on a roadmap is like writing ‘Buy treadmill’ on a diet plan and calling it fitness,” Kihlström says. “Tools matter, but outcomes matter more.” Drawing on two decades of advising Fortune 1000 brands, Kihlström sets out a practical framework for turning AI from corporate trophy to performance engine. Inside the book you will find:  
● A plain-spoken audit to separate measurable goals from tech fetishism.  
● Checklists for piloting AI projects without the usual budget sinkholes.  
● Playbooks that align data, workflow, and measurement—so AI initiatives dodge the fate of last year’s abandoned dashboards.  
● Real-world cases showing how enterprises trimmed customer-acquisition costs and boosted lifetime value by treating AI as infrastructure, not headline.

The book is published by The Agile Brand® and is available worldwide in print and digital formats.

Learn more about the book on The Agile Brand Guide [website](https://www.agilebrandguide.com/?ref=capitolcommunicator.com):