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# “New economy” ad sector feeling “biggest pinch” in uncertain economy
- URL: https://capitolcommunicator.com/new-economy-ad-sector-feeling-biggest-pinch-in-uncertain-economy/
- Published: 2022-07-10T23:25:26.000Z
- Updated: 2022-07-10T23:25:26.000Z
- Author: Capitol Communicator
- Tags: Advertising, Insights, #wp-top-center-sponsored, #Import 2026-10-08 18:52

**The “new economy” advertising sector is the one feeling the biggest pinch** from the trend of the general economy. That’s the consensus of a panel of ad experts queried by Wall Street securities analyst at BMO Capital Market, reports [Media Daily News](https://www.mediapost.com/publications/article/375481/new-economy-brands-first-to-cut-back-due-to-head.html?ref=capitolcommunicator.com).

“Ad budget cuts are being led by former emerging categories that have run into massive headwinds owing to changes in consumer behavior and the funding environment,” BMO’s **Daniel Salmon** writes in a report sent to investors.

While they did not cite explicit brands and/or categories, Salmon says: “Several speakers agreed that weakness is most acute in the area of direct-to-consumer (D2C) retail, VC-backed startups and cryptocurrencies.”

New economy is a buzzword to describe new, high-growth industries that are on the cutting edge of technology and are believed to be the driving force of economic growth and productivity, [states an online report](https://www.investopedia.com/terms/n/neweconomy.asp?ref=capitolcommunicator.com).